Leveraging Data Analytics to Enhance Customer Experience in Air Cargo

Data analytics, as we know it, is strong catalyst that unlocks the power of information by converting raw data into actionable insights. Through the analysis of trends and patterns, it promotes innovation across industries, improves efficiency, and leads to more effective decisions. Forbes stated in one of their earlier articles that “Modern aircraft generate exponentially more data than their predecessors, yet airlines and airports have only limited capacity to process this information. Fully leveraging this data could revolutionize operations, maintenance, and passenger experience.”